GRO Strategies was founded by Charlie Dawson, a seasoned strategy executive with over 20 years of experience transforming consumer businesses and dramatically growing sales and profits. He partners with clients to define laser-sharp strategies and translate them into actions that drive results.

Through his broad cross-functional expertise, Charlie is quick to identify the levers that drive business success. He is also skilled at leading large diverse teams to achieve common goals with his innate collaborative style and bias to action.

Charlie has a passion for all things related to travel, food and wellness. He has worked with Fortune 500 companies, as well as medium and small enterprises, across a number industries including consumer health, retail, hospitality and beauty. 

He received an MBA from the University of California at Berkeley and a BS degree from The Hotel School at Cornell University.